Arifin, M. A., & farida, S. N. (2026). The Influence of Content Marketing, Online Customer Reviews, and Product Quality on Interest in Buying Mykonos Perfume Products on Shopee E-Commerce (Study on Generation Z in Surabaya). JHSS (Journal of Humanities and Social Studies), 10(2), 918–924. https://doi.org/10.33751/jhss.v10i2.200