Representation of #Wargabantuwarga Digital Activism During the 2025 Sumatra Flood Crisis: A Critical Discourse Analysis Study
DOI:
https://doi.org/10.33751/jhss.v10i1.10Keywords:
Floods, Sumatra, Digital Activism, Critical Discourse AnalysisAbstract
This study aims to analyze the representation of digital activism in Ferry Irwandi's campaign #WargaBantuWarga on @ferryirwandi Instagram account using Ruth Wodak's Critical Discourse Analysis, especially the Discourse-Historical Approach, to read the relationship between texts, historical contexts, power relations, and intertextuality. The research methodology uses a qualitative approach with key data in the form of uploads, captions, comments, advanced podcasts, and digital conversations tagged #WargaBantuWarga by tracing sentiment, emotions, reach, and the dynamics of cross-platform mentions. Analysis is carried out through the identification of social problems, reading of historical and situational contexts, analysis of discursive and linguistic strategies, and critical interpretation, with validation through expert triangulation. The results of the study show that Ferry Irwandi's two videos do not only represent humanitarian aid, but produce moral legitimacy for civil actors, form citizen solidarity, trigger criticism of institutional responses, and shift the center of public trust from the state to a network of citizens. The discussion emphasized that the intertextuality between videos, captions, comments, podcasts, and cross-platform conversations makes #WargaBantuWarga appear as a counter-discourse full of symbolic power, moral performativity, and legitimacy contestation. This study concludes that digital activism in disaster situations needs to be understood not just as aid communication, but as a discursive field where solidarity, ideology, and social authority are intensely negotiated.
References
[1] K. O. Adu-Kankam And L. M. Camarinha-Matos, “A Collaborative Dimension For Renewable Energy Communities,” In Ifip Advances In Information And Communication Technology, C.-M. L.M. And F. F., Eds., School Of Science And Technology, Uninova – Cts And Lasi, Nova University Of Lisbon, Campus De Caparica, Monte De Caparica, 2829-516, Portugal: Springer Science And Business Media Deutschland Gmbh, 2023, Pp. 19–37. Doi: 10.1007/978-3-031-36007-7_2.
[2] E. M. Khakimova, A. V. Krasavina, And O. A. Tolstykh, “Transparency And Its Manifestations In Russian Media Discourse: A Case Study Of Hc Traktor,” J. Komun. Malaysian J. Commun., Vol. 40, No. 1, 2024, Doi: 10.17576/Jkmjc-2024-4001-04.
[3] E. Trikarinaputri, “Data Bnpb Per Kamis Pagi: 776 Meninggal Dalam Bencana Banjir Sumatera,” Tempo. [Online]. Available: Https://Www.Tempo.Co/Politik/Data-Bnpb-Per-Kamis-Pagi-776-Meninggal-Dalam-Bencana-Banjir-Sumatera-2095664#Google_Vignette
[4] B. T. Rafie, “Harga Banjir: Kerugian Sumatera Tembus Rp 6,28 Triliun!,” Kontan.Co.Id. [Online]. Available: Https://Nasional.Kontan.Co.Id/News/Harga-Banjir-Kerugian-Sumatera-Tembus-Rp-628-Triliun?Page=2
[5] A. Kamaliah, “Ferry Irwandi Galang Dana Korban Banjir Sumatra, Rp 10 M Dalam 24 Jam,” Detikinet. [Online]. Available: Http://Inet.Detik.Com/Cyberlife/D-8239325/Ferry-Irwandi-Galang-Dana-Korban-Banjir-Sumatra-Rp-10-M-Dalam-24-Jam
[6] A. M. K. P. Cynthia Lova, “Penggalangan Dana Tembus Rp 1,3 Miliar, Praz Teguh Terjun Langsung Salurkan Bantuan Ke Sumatera,” Kompas.Com. [Online]. Available: Https://Www.Kompas.Com/Hype/Read/2025/12/01/162556366/Penggalangan-Dana-Tembus-Rp-13-Miliar-Praz-Teguh-Terjun-Langsung-Salurkan
[7] D. K. S. Putra, Komunikasi Csr Politik: Membangun Reputasi, Etika, Dan Estetika Pr Politik. 2015.
[8] R. Wodak, “R. Wodak_Critical Theory,” 2010.
[9] S. M. Özkula, “The Problem Of History In Digital Activism: Ideological Narratives In Digital Activism Literature,” First Monday, Vol. 26, No. 8, 2021, Doi: 10.5210/Fm.V26i8.10597.
[10] R. N. Latifah, M. K. Mahirsah, D. A. P. Pranata, And H. Syukri, “Representasi Kekuasaan Dalam Teks Supersemar: Kajian Analisis Wacana Kritis Ruth Wodak,” Riggs J. Artif. Intell. Digit. Bus., Vol. 4, No. 4, 2025, Doi: 10.31004/Riggs.V4i4.4004.
[11] E. Uluk, “Menganalisis Kritis Diskursus Kontemporer Menggunakan Model Ruth Wodak: Kajian Kasus Dalamuluk, Embang. 2023. ‘Menganalisis Kritis Diskursus Kontemporer Menggunakan Model Ruth Wodak: Kajian Kasus Dalam Isu Sosial-Politik Terkini.’ Knowledge: Jurnal Inovas,” Knowl. J. Inov. Has. Penelit. Dan Pengemb., Vol. 3, No. 1, 2023, Doi: 10.51878/Knowledge.V3i1.2194.
[12] A. K. Anam, Y. Rasyid, And M. Anwar, “Relasi Kuasa Pada Toponimi Nama Kota Bekasi, Provinsi Jawa Barat: Analisis Wacana Kritis Model Ruth Wodak,” Ling. Rima J. Pendidik. Bhs. Dan Sastra Indones., Vol. 12, No. 3, 2023, Doi: 10.31000/Lgrm.V12i3.10085.
[13] J. W. Creswell And J. D. Creswell, Research Design: Qualitative, Quantitative, And Mixed Methods Approaches 6th Edition - John W. Creswell, J. David Creswell - Sage. 2022.
[14] A. Suharsimi, “Metodologi Penelitian (Tehnik Pengambilan Sampel,” J. Math Educ. Nusant. Wahana Publ. Karya Tulis Ilm. Di Bid. Pendidik. Mat., Vol. 1, 2019.
[15] A. Meiliani, P. A. Z. Dewi, And W. D. Urfa, “The Effectiveness Of Twitter-Based Social Movements In The 2023 Attack On Palestine,” J. Polit. Democr., Vol. 4, No. 1, 2024, Doi: 10.61183/Polikrasi.V4i1.47.
