Analysis Of Marketing Strategies To Increase Sales Using Swot And Qspm Methods At PT. XYZ
DOI:
https://doi.org/10.33751/jhss.v10i1.19Keywords:
QSPM, Sales Increase, Stamping Services, SWOT, Marketing StrategyAbstract
This study aims to analyze marketing strategies that can increase sales of stamping services at PT. XYZ, which operates in the automotive component manufacturing sector. With increasingly fierce competition and fluctuating demand, the company faces challenges in maintaining and increasing its sales. This study uses a qualitative approach with quantitative analysis methods, namely the IFE (Internal Factor Evaluation) and EFE (External Factor Evaluation) matrices, the SWOT matrix, and the QSPM (Quantitative Strategic Planning Matrix). The results of the analysis indicate that PT. XYZ has a number of strengths, such as reliable machine maintenance and competitive prices, but also faces operational weaknesses, such as delays in work and frequent machine breakdowns. Externally, the company has a great opportunity to develop the market along with government policies that support the local automotive industry, despite facing the threat of increasingly fierce competition. Three priority strategies identified to increase sales are providing special discounts, increasing promotional events, and providing timely warranties. Based on the QSPM matrix calculation, the strategy of providing special discounts received the highest score and is proposed for immediate implementation by the company.
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