Influence Business Intelligence and Market Attractiveness to Green Performance with Green Commitment as Variables Mediation at MSME Coffee Shops in DKI Jakarta
DOI:
https://doi.org/10.33751/jhss.v10i1.7Keywords:
Business Intelligence, Market Attractiveness, Green Commitment, Green Performance, MSMEsAbstract
Study This aim For analyze influence Business Intelligence and Market Attractiveness to Green Performance with Green Commitment as variables mediation in MSME coffee shops in DKI Jakarta. Research This use approach quantitative with method survey against 250 MSME actors . The data analysis technique used Structural Equation Modeling (SEM) based on Partial Least Square (PLS) with SmartPLS software assistance . Research results show that Business Intelligence and Market Attractiveness influential significant to Green Commitment , which in turn impact significant to Green Performance . In addition , Green Commitment proven mediate in a way significant connection between Business Intelligence and Market Attractiveness to Green Performance Research This emphasize importance strengthening system friendly market information and orientation environment in increase performance Green UMKM coffee shop in the era of sustainability
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