Bebalam Arts Studios' Efforts In Preserving Long Song As A Malay Cultural Heritage
DOI:
https://doi.org/10.33751/jhss.v10i1.108Keywords:
Cultural preservation, Nyanyian Panjang, Sanggar Seni Bebalam, intangible cultural heritage, PelalawanAbstract
This research aims to analyze the efforts and strategies undertaken by Sanggar Seni Bebalam in preserving Nyanyian Panjang as Malay cultural heritage in Pelalawan Regency, Riau. Nyanyian Panjang is a traditional Malay oral art form containing historical, philosophical, and moral values that faces extinction due to globalization and lack of intergenerational transmission. This qualitative study employed a case study approach with data collected through participatory observation, in-depth interviews, and document analysis. The findings reveal that Sanggar Seni Bebalam implements four integrated preservation strategies: (1) structured intergenerational learning through master-apprentice programs, (2) systematic digital documentation and archiving, (3) strategic collaboration with customary institutions and educational organizations, and (4) adaptive performance innovations for contemporary contexts. These community-based approaches have effectively increased youth participation and strengthened local cultural identity while maintaining the authenticity of the tradition.
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